News and Announcements

Announcing the Launch of Empower Group O Care
The Red Cross is thrilled to introduce Empower Group O Care, an innovative initiative set to tackle one of the most pressing issues in transfusion medicine today – ensuring a sustainable and reliable supply of O negative Red Blood Cells. As an industry leader with extensive expertise in transfusion medicine, we are championing responsible stewardship practices of both O negative and O positive blood through ongoing educational events and supportive hospital resources, including toolkits and reference documents.
Empower Group O Care underscores our collective obligation to act now to ensure life-saving blood products are consistently available to those who need them most. Join us as we work together to better steward this vital blood supply and support improved patient outcomes.

A new way to learn about reimbursement will be launching soon
The Red Cross is excited to announce that a new learning series focused on reimbursement will be launching soon. This series will provide in-depth insights and strategies to navigate the complexities of reimbursement processes effectively. Designed with the needs of healthcare professionals in mind, it promises to be an invaluable resource for optimizing your hospital's reimbursement practices. Stay tuned for more details on how you can participate in this educational opportunity. In the meantime, check out our other courses through our continuing education platform, SUCCESS®.
Events
Understanding Regulations
Date: December 3
Assessments Through Audits and Reports
Date: December 4
Utilizing the Business Review to Meet Regulations
Date: December 5
Reimbursement Modules Launch Event
Date: December 12
Media Messaging Toolkit
The American Red Cross welcomes participation of our hospital partners in the recruitment of blood donors, especially in times of critical shortages. For your convenience, we have made available prepared messaging and graphics that can be used to promote the need for blood donations.
PLUS Online
An Educational Resource for Transfusion Medicine
Safety of hypoxic red blood cell administration in patients with transfusion-dependent hematological malignancies: An interim analysis
Red blood cells are the most transfused product in the world and many patients depend on their accessibility.1 While modern additives have boosted their shelf life from 21 days to 42 days, hypothermic storage causes negative changes to the RBCs over time. This “storage lesion” results in numerous changes including a decrease in glucose, 2,3-diphosphoglycerate […]
Recent Publication on Use of Group A Plasma For Emergency Transfusion In Pediatric Patients
With increasing use of targeted agents for anticoagulation reversal and treatment of bleeding disorders, clinical scenarios requiring plasma transfusion have become more limited.1, 2, While plasma transfusion has decreased in the United States for over a decade, use in the trauma setting is an important exception to this trend. After a 2007 study3 showed improved […]